In the fast-paced, high-frequency mobile internet era, smartphones have become an indispensable part of people’s lives, with battery anxiety emerging as a byproduct of this phenomenon. With the booming development of the shared economy, shared power banks have quickly filled this market gap with their convenience, immediacy, and wide coverage. They not only address users’ urgent needs but also open up a new revenue stream for OEM clients through shared power bank advertising.
Whether for daily commuting, business trips, or leisure and entertainment, insufficient phone battery often limits users’ activity range. According to relevant data, over 80% of smartphone users have encountered situations where their phone battery is low in public places and are willing to pay for charging. This vast demand group provides ample room for growth in the shared power bank market.
Shopping malls, restaurants, cafes, airports, train stations, and other crowded areas have become ideal locations for deploying shared power banks. These venues not only have stable customer flow but also high consumption potential, providing unique conditions for shared power bank advertising.
Advertising Advantages: Precise Reach, Efficient Conversion
Precise Targeting: Shared power bank deployment points are usually located in crowded areas with strong consumer spending power, enabling precise targeting of consumer groups and effective delivery of advertising messages.
High-Frequency Exposure: Users usually need to wait for a certain period when using shared power banks. During this time, the advertising content on the power bank can continuously attract users’ attention, resulting in high-frequency, long-duration exposure.
Versatile Presentation: Supporting image/audio/video formats, customized brand advertising and promotional activities can be published, converting traffic precisely, acquiring customers at low cost, and realizing multiple advertising revenues.
Bajie Charging supports customized advertising screens of various sizes, tailoring differentiated advertising content according to the characteristics of different scenarios and user needs. For example, food discount information is placed in dining venues, while fashion brand promotions are advertised in shopping centers, enhancing the relevance and appeal of the advertisements.
Bajie Charging has developed touchscreen shared power banks that enable human-machine interaction and real-time information exchange with users. The smart touchscreen advertising screen allows switching between multiple languages (English, Spanish, French, Portuguese, German), facilitating language-barrier-free rentals and benefiting OEM clients in expanding international business.
Users can quickly rent power banks through multiple rental methods such as PAX/Stripe/Sumup/Mypos. Moreover, the smart touchscreen kiosks have an invoice function. After users fill in their email addresses, the system can automatically send invoices to their email.
Users can access more information about product activities and redeem coupons through the touchscreen. The immediate feedback interaction makes advertising information more vivid, interesting, and easy to accept. For brands, this allows for more direct reach to target consumer groups, enhancing brand conversion rates and bringing higher return on investment.
Shared power bank advertising not only provides convenient charging services for users but also opens up a new revenue stream for OEM clients, bringing tangible benefits to more OEMs.
