When investors start a power bank sharing business, they need to think more comprehensively about how to place power banks and what are the key elements of choosing a place. Bajie Charging provides you with solutions on how to improve the efficiency and profitability of power bank sharing from the perspective of various factors such as foot traffic, user’s stay time, and demand for electricity.

We recommend major placement scenarios for residential places such as hotels and flats, public places such as parks and gymnasiums, and daily consumption places such as convenience stores and supermarkets, and set up place rentals and specific operation strategies in terms of type of place, customer demand, operating costs and market competition.

1、Large commercial places: shopping centres
2、Transportation hubs: railway stations, airports, underground stations, etc.
3, Catering venues: cafes, dessert shops, etc.
4. Residential places: hotels, flats, etc.
5、Public places: parks, gymnasiums, etc.
6、Daily consumption places: convenience stores, supermarkets, etc.
7、Entertainment venues: bars, KTVs, cinemas, etc.
8、Offices: business parks, office buildings, shared office space, etc.
9、Large events: music festivals, sports events, exhibitions, etc.
10、Public education venues: schools, community cultural centres, libraries, etc.
11, public medical places: hospitals, community health service centres, etc.
12, tourist attractions and other places with dense traffic

1. Large commercial places: shopping centres

Shopping center is a comprehensive commercial place integrating shopping, catering, entertainment and other functions, with high traffic flow, consumers stay for a long time, and the traffic is more active during holidays.

Whether consumers are shopping or dining in shopping malls, there is a possibility that their cell phones are running out of battery power in the process of using them. Research shows that the average length of stay in shopping centers is as high as 1-4.5 hours, and people are more likely to worry about not being able to charge their phones in time and leave the shopping center in a hurry after their phone power is depleted.

In the multi-storey space of a shopping center, multiple power bank sharing rental points can be set up based on the floor layout and store distribution. For example, power bank sharing can be placed at the entrance area of the shopping center, the elevator waiting area, the customer resting area, and the food court and other places with heavy pedestrian flow.

Shopping centers differentiate their pricing by customer segmentation and region. High-end shopping centers in first-tier cities and commercial centers of major cities have customer groups with high spending power, and the rent setting can be appropriately adjusted upwards. Conventional shopping centers, on the other hand, need to pay more attention to value for money and cannot set too high a rent.

Rent setting strategy for shopping centres

2、Transportation hubs: railway stations, airports, metro stations, etc.

Transportation hubs are important places for power bank sharing. Train stations, airports, subway stations and other places are extremely crowded, and travelers often have a long time to wait for trains or planes. Placing power bank sharing in these places can relieve travelers’ power anxiety and increase customer revenue at the same time.

Subway stations, airports and other places with high daily travel traffic are the key areas for high-frequency charging, but the more crowded the place, the more importance is attached to the safety of power bank sharing. The relevant international certification and management technology of the product can circumvent potential safety issues.

The technology platform needs to provide a system to maintain and manage power bank sharing, so that you can quickly understand the status of the equipment, whether there is a failure, when a failure occurs, the system needs to be the first time to lock the fault, do emergency treatment.

Passengers in the subway station can return the charging treasure across the station, across the region, etc., so that users can experience smart and convenient charging service in different areas. Through the map function, navigating to the nearby pick-up and return points, users can choose the nearest location for return.

Returning the charging treasure in different places can avoid placing too many charging treasures in the same area, reduce the investment cost, help customers to expand the market coverage and attract more users to use.

In transportation hubs the rent can be set lower, users will use it more frequently, but the money earned may be 5-10 times more than other high unit price places. In train stations and metro stations, the rent can be set at 1-2.00 USD per hour. the rent in airports is adjusted appropriately and set at 3-10.00USD.

Rent Setting Strategies for Transportation Hubs

3. Dining places: cafes, dessert shops, etc.

When people dine in a restaurant for a long time and charge their cell phones, they find that the restaurant has not purchased a sufficient number of charging cables and charging poisons, which causes inconvenience in not being able to charge in time and easily affects consumers’ evaluation of the restaurant.

Putting power bank sharing in restaurants reduces the cost of hiring staff, eliminating the need for additional staff to find chargers for users, who can rent and return the chargers freely by scanning the code and swiping the card.

The use of power bank sharing means that restaurants do not need to purchase a large number of additional chargers, effectively avoiding the additional costs of constantly replacing chargers that are lost or damaged, thus directly reducing the cost of investment.

For restaurant operators, the introduction of power bank sharing not only provides convenience to customers and saves them money on equipment, but also opens up a new revenue channel for the restaurant through the charger rental service. Customers may be more willing to stay in the restaurant for a longer period of time while enjoying the convenience of charging services, indirectly promoting food and beverage sales and forming a virtuous cycle.

Email push restaurant new and active products, set up personalized push, users can receive the fastest notification of new products, to remind the store consumption, it is easier for them to become a long-term active user of the restaurant, to improve the restaurant ROI.

Rental Setting Strategies for Restaurants, Cafes, and Dessert Shops

4. Residential places: hotels, flats, etc.

People need to stay in hotels for long periods of time when traveling for business and pleasure. Whether it is for business communication or personal entertainment, cell phones, as a key information and entertainment tool, need to be guaranteed to charge instantly to avoid any possible interruption in communication or usage.

Power bank sharing is available in hotel lobbies, guest room floors and restaurants, allowing guests to conveniently rent power bank sharing while checking in, dining or relaxing.

For business people who need to have long meetings or work on the move, charging from a fixed outlet is less flexible, while Power Bank Sharing is more convenient for mobile charging and charging at any time.

For different types of hotels, we can flexibly set the rental rate according to the spending habits of the guests. The billing unit price is based on 30 minutes instead of 1 hour. This pricing strategy will make users feel that the unit price is lower, attracting more users to try it out and produce more orders, thus increasing the overall income of the investor. For star hotels and regular hotels, we can use 2 rental pricing strategies.

Rental Setting Strategy for Hotels

5. Public places: parks, gymnasiums, etc.

Parks are considered an important part of public life. People include park visits in their daily lives and weekend leisure programs, and regularly go to parks for various activities.

Parks satisfy people’s needs for proximity to nature, cultural experience, social interaction, sports and fitness, sightseeing tours, and parent-child activities, etc. People stay in parks for long periods of time, and when their cell phones are low on battery power during recreation or exercise, they can use power bank sharing to quickly charge them.

Parks, gymnasiums and other public places need to take into account the spending power of the residents, with economic and affordable rental pricing as a reference, the deposit, unit price, and daily cap amount should not be set too high. The deposit, unit price, and daily cap amount should not be set too high, but can be strategically adjusted upward during holidays and festivals.

Rental Setting Strategy for Parks and Gymnasiums

6. Daily consumption places: convenience stores, supermarkets, etc.

Convenience stores, as places of consumption for residents, are mostly located in office areas, residential areas and commercial neighborhoods. Convenience stores provide users with convenient consumption services at all hours of the day with multiple categories of goods such as instant meals and daily consumer goods.

Commuters usually go to convenience stores near office buildings to solve their meal problems. While commuting time is the peak consumption time in convenience stores, people often need to wait in line, and swiping videos and playing games make their cell phones consume power quickly and need to replenish the power quickly. Through power bank sharing, convenience stores can get more orders.

Analyzed with the data report of authority KPMG, South Korea has one convenience store for every 1,077 people on average, the number of people covered by convenience stores in the U.S. is 2,286 people/store, and the number of people covered by convenience stores in the U.K. is 1,377 people/store. The global convenience store market is expected to grow at a CAGR of 9.7% from 2025 to 2028.

Choosing a scenario with high penetration and user attendance like convenience stores can increase the leasing rate and bring you more revenue.

Users who need to recharge their batteries and navigate to convenience stores through Google Maps can bring more in-store spending to convenience stores.

Rent setting strategies for convenience stores and supermarkets

7. Entertainment venues: bars, KTVs, cinemas, etc.

Bars as the main place for offline night consumption, young groups always socialize and party in bars. People will stay in the bar for a long time, and the long time of entertainment will make people’s power consume quickly, and users are in urgent need of charging methods that do not affect socializing.

By using power bank sharing, people can charge their cell phones at any time during the entertainment process, avoiding the embarrassment and trouble of running out of battery, and improving the entertainment experience and satisfaction of users.

Moreover, power bank sharing platform can also provide personalized services for consumers, set up a membership growth system that is integrated with the hotel’s main business, and rank members can be granted free charging time rights and benefits, increasing user stickiness and winning more long-term users.

Rent setting strategies for bars, KTVs and cinemas

8. Office space: business parks, office buildings, shared office space, etc.

The flow of people in office space is relatively stable, especially during the working day, with a large flow of people and a long stay. Placing Power Bank Sharing in business parks, office buildings and shared office spaces can have a stable potential user group.

Whether they are employees of large corporations, entrepreneurs of startups, or freelancers, they are inseparable from their mobile phones and all kinds of electronic devices. These devices are not only a tool for communication and collaboration, but also an important way for them to access information and handle tasks. Long working hours and frequent use often lead to rapid power consumption, causing many inconveniences in the workplace.

Workers need to work long hours in office buildings, startups and shared office spaces. These places usually have the following characteristics:

1. Stable foot traffic: The flow of people in office spaces is relatively stable, with high foot traffic during the working day and long periods of stay.
2. High demand for electricity: Workers frequently use mobile phones and electronic devices during the workday and consume electricity quickly.
3. Closed environment: Office buildings and shared office spaces often lack sufficient charging outlets to meet everyone’s charging needs.

Setting up Power Bank Sharing rental points in these locations can improve convenience and work efficiency for the workforce. It is recommended to set up multiple rental points in these areas to ensure that users can easily find and rent chargers, and the rent can be set at 2.00-3.00 USD per hour.

Rent Setting Strategies for Startup Parks, Office Buildings, and Shared Office Space

9. Large-scale events: music festivals, sports events, exhibitions, etc.

Music festivals often gather a large number of music enthusiasts from all over the country, who take photos, videos and frequently use social media to share the scene, the power of the mobile phone often drops rapidly, or even suddenly switches off at certain critical moments, which brings a lot of trouble and regrets to people.

It is recommended that Power Bank Sharing be placed at the entrance of the festival and in the audience’s lounge area. Power Bank Sharing is easy to operate, just scan the QR code/swipe the card, and you can easily borrow a charger to replenish your mobile phone’s battery power.

Investors can also co-operate with travel agencies, cultural and tourism companies, etc., to place local tourism information advertisements on the cabinets to attract more tourists to visit and promote the development of local speciality tourism.

Rental Setup Strategies for Music Festivals, Sporting Events, and Exhibitions

10. Public education places: schools, community cultural centres, libraries, etc.

Students stay in school buildings and libraries for a long time every day, and their mobile phones are often in a state of low battery. Putting Power Bank Sharing in schools makes it more convenient for teachers and students to use charging treasure. The rent can be set at 1.00-3.00 USD per hour due to the familiarity of students’ consumption.

We can co-operate with the school to organise a student support activity, where students regularly maintain the Power Bank Sharing and receive cash or free charging hours as a reward. This will enhance the brand’s popularity among students and teachers, and increase the frequency of borrowing the chargers by the target users.

The new business model of Power Bank Sharing can also attract more university entrepreneurs to join the client and help the client to expand the market.

Rent setting strategy for schools, community cultural centres and libraries

11 Public medical places: hospitals, community health service centres, etc.
Hospitals, a high-frequency place for people’s daily medical consultation, are an important scene of urban public services. Because of its dense flow of people, from queuing for numbers to the end of the consultation, people need to wait in line for a long time, so they can’t get away from their mobile phones to kill time.

Rapid consumption of mobile phone power without replenishment will bring people a lot of inconvenience, so often encountered mobile phone battery shortage, need to contact family members when the mobile phone is out of battery and other emergencies.

To solve the pain point of charging in hospitals, Power Bank Sharing is stationed in hospitals, which can provide convenient services for hospital staff and people who visit hospitals, effectively solving the users’ charging panic.

As a high-frequency place to rent and use Power Bank Sharing, it is very important to maintain Power Bank Sharing. Bajie Charging uses dynamic current charging algorithms to efficiently charge and improve the life of the battery cells. Every 10% increase in service life increases revenue by 10%, prolonging the revenue cycle and providing entrepreneurs with a return on investment.

Rent setting strategy for hospitals and community health centres

12. Tourist attractions and other places with dense flow of people

The placement of Power Bank Sharing in tourist attractions requires scientific planning, according to the scale of the scenic spot and the flow route of tourists, it is crucial to reasonably plan the layout of charging treasure points. The entrance to the scenic spot, the main road, rest area, catering area and sightseeing bus stops and other tourist-intensive areas should be the focus of the placement area.

The rent adopts the time charging mode, and the rent can be set at 1.00-10.00 USD per hour, with the specific cost depending on the type of scenic spot to be adjusted. When setting the rent, it is necessary to comprehensively consider the purchase cost, maintenance cost, management cost of charging treasure and the acceptance degree of tourists.

In popular tourist attractions, where the number of tourists is large and the demand for charging is high, the rent can be appropriately increased by 0.50-0.80 USD. During holidays or special events, appropriately increase the 1.00-2.00 USD rent to cope with the peak demand; and reduce the rent to attract more users during the off-season or when the number of visitors is low.

Investors can optimise their operations and attract more users by setting personalised rental fees through flexible pricing strategies. From the analysis of operational data such as rental duration, number of rentals and time period, the Power Bank Sharing placement strategy can be reasonably optimised and adjusted to continuously increase the revenue of the outlets.

Bajie Charging has successfully replicated the Power Bank Sharing Business Model in more than 100 countries, and has provided complete customised solutions for 500+ global partners.

If you want to successfully replicate the Power Bank Sharing Business Model overseas, Bajie Charging is your reliable partner, providing you with a complete set of solutions, as well as providing the most valuable on-the-ground experience.

December 28, 2024