The trend of “going out” has become a new social way for contemporary young people. The rise in outdoor leisure and sports activities, such as camping, urban cycling, and night running in parks, has significantly increased. China has emerged as one of the fastest-growing countries in terms of outdoor sports.

Outdoor sports have long been popular in developed countries like the US and Europe. In the US, there are 160 million outdoor sports participants with a penetration rate of 53%, while in Europe, the rate exceeds 50% in most developed nations.

As people engage more in outdoor activities, the demand for mobile device power also increases. Shared power banks, with their convenience and shared nature, have become an essential part of outdoor activities. How have shared power banks successfully seized the market opportunities in the outdoor economy and emerged as industry newcomers in the global commercial arena?

 

**The Outdoor Boom Drives a Flourishing Market**

Outdoor sports have transitioned from a niche professional field to a widespread trend, moving from high-difficulty traditional activities to more relaxed and enjoyable new forms. New outdoor activities like “nearby trips” and City Walk have quickly gained popularity, thanks to social media.

Outdoor sports are continuously growing and have penetrated various age groups from the elderly to the young. The outdoor sector caters to the global rise in demand amid urbanization, increased market competition, and heightened personal health awareness. The long-term growth of the outdoor sector remains promising.

The “Outdoor Sports Industry Development Plan (2022–2025)” developed by eight government departments, including the General Administration of Sport and the Ministry of Culture and Tourism, indicates that the total scale of the outdoor sports industry will exceed 3 trillion yuan by 2025.

Outdoor sports are becoming a global trend. According to Statista, the global sports and outdoor e-commerce market is rapidly expanding, with expected revenues of $86.57 billion in 2024 and a projected increase to $109.35 billion by 2027.

Global Sports and Outdoor E-Commerce Revenue Growth Source: Statista

The outdoor economy, including tourism, camping, and outdoor sports, has become a significant part of modern life. The World Travel & Tourism Council (WTTC) forecasts that the travel industry will contribute a historic $11.1 trillion to the global economy in 2024.

The booming outdoor economy is driving the rapid growth of the shared power bank market. During outdoor activities, people often use smart devices like smartphones and smartwatches for navigation, tracking fitness data, taking photos, and emergency communication. Charging these devices in outdoor environments can be challenging, and shared power banks effectively address this issue.

The convenient rental service of shared power banks allows users to quickly access power when needed, continuing to enjoy outdoor activities without worrying about device battery depletion.

The widespread placement of shared power bank stations, not only in city centers but also along popular outdoor routes, convenience stores, rest areas, and campsites, ensures high accessibility. This widespread availability allows outdoor enthusiasts to easily find a power supply station whenever necessary.

The increasing number of smartphone users, coupled with rising demands for outdoor activities, travel, and business trips, has led to a growing need for convenient and reliable charging services.

Currently, the penetration rate of shared power banks in overseas markets is relatively low, presenting significant opportunities for growth and new revenue streams for international players.

 

**International Expansion of Bajie Charging**

International entrepreneurs have recognized this opportunity and are eager to enter the shared power bank market. Replicating China’s successful shared power bank model abroad has become a decisive factor for expanding into overseas markets.

Bajie Charging, with its extensive operational experience, provides comprehensive localization strategies for clients, including product localization, payment localization, and operational strategy localization. This encompasses adjustments in language support, payment methods, and user interfaces to better meet local user needs.

Bajie Charging thoroughly understands the cultural background, customs, and consumer preferences of target markets, introducing localized products that cater to local users.

Bajie Charging supports cross-regional multi-currency payments and integrates over 60 global and local payment channels, allowing users to choose their preferred payment methods seamlessly.

Both hardware and software can be extensively customized by Bajie Charging. The company offers personalized solutions tailored to local market conditions, facilitating rapid market entry and expansion for international clients.

To accommodate different countries and regions, Bajie Charging has developed the industry’s first integrated POS machine cabinet, featuring a touch screen with multiple POS options (PAX / Stripe / Sumup / Mypos). This allows clients to select from various POS configurations, avoiding the need to purchase new cabinets for changing POS requirements.

The integrated POS machine cabinet is crucial for international OEM clients to quickly enter and thrive in their home and international markets.

Bajie Charging provides complete solutions, from design and production to software development, cabinet structure design, assembly, product inspection, and after-sales service.

Different configurations of Bajie Charging’s customized shared power banks cater to diverse user needs and scenario characteristics, offering competitive products and further expanding domestic and international markets.

If you aim to successfully replicate the shared power bank business model overseas, Bajie Charging is a reliable partner offering a comprehensive solution and valuable local experience.