Market Demand
When the iphone 4 cell phone appeared, the cell phone battery power will not be like non-smart phone standby time can be up to 3-5 days, when more and more people choose the smart phone when the cell phone is out of power shutdown will produce strong anxiety.
The generation of cell phone applications, very many instant messaging software, shopping software, entertainment software, video software and gaming software accelerated the frequency and duration of people’s use of cell phones, usually open a software to be used for a long time.
A single rechargeable battery does not solve the problem of charging anywhere and anytime, because you need to charge the battery will also worry about the battery is not charged, and carry around will be inconvenient.
External factors
The development of battery technology is lagging behind, smart terminals in order to obtain greater market growth, catering to consumer preferences, the thinner the battery capacity is getting smaller and smaller, the endurance is difficult to meet the demand for long time use.
The promotion of sharing economy, sharing bicycle, sharing network car, sharing accommodation and other capital favored by the early sharing mode for the emergence of power bank sharing provides a good development soil and inspiration, entrepreneurs see the business opportunities, the concept of sharing into the field of charging, creating a new business form of power bank sharing.
Third-party technological breakthroughs
Internet of Things (IoT) technology: With GPS and other positioning technologies as well as IoT technology, power bank sharing is able to realize precise positioning and remote monitoring and management, which is convenient for users to find and return, and for enterprises to understand the status of the equipment in real time, so that they can carry out timely maintenance and deployment, and improve operational efficiency and service quality.
Hardware technology upgrades: the emergence of 5G technology cell phone computing power significantly increased at the same time power consumption increased exponentially, the demand for power is more urgent.
The rise of mobile payment technology: In China has been set to pay Alipay and WeChat payment instead of paper money and credit card payment, buy a bottle of drink, buy food, pay parking fees, online shopping are using cell phone payment, if the phone is out of power means that can not go anywhere, nothing can not be purchased, it will make everyone feel unable to live.
It provides a convenient and safe transaction guarantee for the paid use of power bank sharing, which reduces the payment risk of users and enhances their trust in the power bank sharing service.
Environmental protection and sustainable development needs
The popularity of power bank sharing reduces the use of personal chargers and data cables, reduces the generation of electronic waste, and through reasonable resource allocation, it can utilize energy more efficiently and reduce energy waste, which is in line with the concept of environmental protection and sustainable development, and has gained a certain degree of recognition from the society .
Competitive environment impact:
Transformation of the payment industry: practitioners in the payment industry have the business model of hardware + agent, a perfect and huge agent system, as well as experience in geo-promotion, merchant resources and technological capabilities, etc. These resources and experience can be easily transferred to the field of power bank sharing, which reduces the cost of entering a new track and promotes the development of the power bank sharing industry.
Offline scene resource utilization:shopping malls, restaurants, airports, railway stations and other public places have high traffic flow, people in these places have high demand for charging, power bank sharing enterprises through cooperation with merchants, the equipment placed in these places, not only to meet the needs of the user, but also for the merchants to increase traffic and revenue, to achieve mutual benefit and win-win.
Summary:
When people use cell phones more frequently, the battery power problem brings anxiety when the generation of power bank sharing solves this immediate need problem, further increasing the demand for power bank sharing when people go out. As the technology matures, market demand is driving entrepreneurs to continue to enter the power bank sharing industry, driving the rapid development of the power bank sharing market in China and the rise of the global power bank sharing market.
